Effectiveness techniques of resources and expenditures marketing

Effectiveness of Personalization Techniques on Marketing Activities

Food Marketing Expenditures Aimed at Youth

& 2013 Ame Abstract: In response to concerns about childhood obesity, the Federal Trade Commission (FTC) released two reports documenting food and beverage marketing expenditures to children and adolescents. The recently released 2012 report found an inflation-adjusted 19.5% reduction in marketing expenditures targeted to youth from $2.1 billion in 2006 to $1.8 billion in 2009. The current arti...

comparison of the amount of debris extruded apically in two rotary techniques: flexmaster and m2

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Allocating Marketing Resources

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments generate appropriate returns for the firm. In this chapter we highlight a two-stage process for marketing resource allocat...

Estimating the Dynamic Effects of Marketing Communications Expenditures*

This paper is concerned with the problem of measuring market response to a "communications mix" -the various means which a firm employs to transmit sales messages to potential buyers. Distributed lag models are applied to time series data for an ethical drug to estimate the short-run and long-run effects on market share of expenditures made for journal advertising, direct mail advertising and s...